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Take an inaugural live experiential show in the heart London, add one of our most prestigious venues, throw in the Formula 1 teams, drivers and incredible cars and finish with a host of headline music acts – the result is something Team Zaff wants to be part of! 

On 12th July Formula 1 assisted by experiential powerhouse Velocity Experience part of TBA created F1-Live, an incredible showcase of drivers, cars and music, slap bang in the heart of the capital in Trafalgar Square. 

For Zafferano, this meant catering 4 separate and unique arenas, from the drivers’ pit stop at Whitehall Place (where Zaff baristas served over 800 coffees), the VVIP reception at the glorious National Gallery (on brand F1 canapes, bowl food and desserts) the VIP Marquee in the heart of Trafalgar Square and the Artistes’ backstage green room.

In the National Gallery itself, the Portico Terrace, the Mosaic Terrace and Central Hall were all turned into stylish hospitality areas where cutting edge production conveyed the prestige of the Formula 1 brand.

With only 2 weeks to pull everything together this was Team Zaff and brand Performance at its very best with the whole Zafferano machine working together to create a truly memorable day.

The team was rewarded with a bird’s eye view of Bastille, Little Mix and Kaiser Chiefs on stage, although for one petrol-head Head Chef, it was all about the cars!

Wow, what a ride!